About

About Diamonds & Gold

Come Enjoy Our Relaxed Atmosphere and Exquisite Collection

Originally founded in 1977 by my Christine's parents in Port Plaza Mall and then sold to her in 1996, Diamonds & Gold made its exciting move to Bellevue in 2004. I (Adam) took over operations in 2023 after working with Christine for many years. I love this profession, and I'm usually here to help you and my fabulous, loyal, fun-loving crew.

We are a fun group of people with knowledge and expertise in the jewelry business, ready to provide you with the best quality and service when you're selecting fine jewelry. We love what we do and invite you to come in and feast your eyes!

Recognized for Our High Standards and Expertise

We are members of the American Gem Society, and we have been awarded for our standards and ethics in the jewelry industry. We also are affiliated with other professional organizations.

Gemological Institute of America
Bellevue Business & Professional Association
Jewelers of America
Wisconsin Jewelers Association

We are an accredited gem lab with the equipment and knowledge to grade, identify, and appraise all of your precious gems and jewelry.

Adam

Native to Green Bay, Adam lives on the west side with his two sons Wyatt, and Evan and puppy Enzo. Adam is very involved in the local community, and he has worked in the jewelry industry since 2000. He is a GIA Graduate Gemologist as well as a Certified Gemological Appraiser with AGS and watchmaker. Adam purchased Diamonds & Gold From Christine in 2023 after successfully working together and growing the business for many years

He has a passion for creating jewelry and for working on watches. Come in and ask him to help you create something fun and unique.

Sasha

Sasha started with Diamonds & Gold in 1997 and worked with us for over 12 yearswhen she decided to do some california dreaming and took off for the sunset.

While on the west coast she studied and received her Diamond Grading Certificate from GIA- The Gemological Institute of America. She continued to cultivate her expertise by working directly with some of the top design houses in our industry. Sasha specializes in custom design and enjoys finding creative solutions to any issue that you may have with your existing jewelry pieces and is extremely knowlegable in the repair process.

We are excited to welcome her home, and she is excited to see all of the familiar faces she has missed!

Amy

Amy Loves all things sparkly. She worked for Diamonds & Gold at Port Plaza Mall from 1990 to 2003. She left to stay at home and raise her children; Aurora, Jake, Lindsey, and Sasha, with her husband Jim.

Amy is an avid doll collector and fashionista, come in and see her for some amazingly creative design ideas.

Todd

Todd was born and raised in Kaukauna, WI with his two brothers and sister He has a passion for thrifting and repurposing vintage furniture, a skill that translates well to jewelry and recreating custom designs just for you!

Todd recently came to Diamonds and Gold, if he looks familiar you may have seen him smiling behind the counter at Starbucks serving you a fresh cup for the last 10 years.

Christine

Has recently retired to someplace warm and sunny, It was her Family who started this whole thing back in 1977, and here is what she has to share:

I have been a jeweler since forever. (I was 13 when I started.) Out of respect for my mother (who'd flip out!!!) I'm not saying my age!

I have lived in Bellevue since 1993, where my late husband, Brian, and I raised our twin daughters. We are all Green Bay grown.

We here will always appreciate and love Christine for all she has done and the reputation she has built at Diamonds & Gold.

Enzo

Introducing Enzo, you may think Diamonds & Gold has gone to the dogs, but no, Enzo is our professional greeter and he's a pretty decent closer. He loves affection and attention, and especially kids, so come in and say Hi while you're browsing our beautiful store.